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|   | | June 25 - Thanks to the 2006 Soccer World Cup, the popularity of online casinos, sports books and gambling sites has risen by almost 50% in the UK during the last six weeks.
Research has shown that the World Cup has meant a 30% rise in the weekly numbers of UK fans visiting sports and gambling websites.
This means that approximately one out of every five people with access to the
Internet, visited an online gambling website of some sort during the second week
of the finals.
Sports and gambling websites averaged a Unique Audience of 2.71 million in the
first two weeks of the World Cup compared to 2.10 million in the four weeks
preceding the World Cup.
Said an analyst at research firm, Nielsen//NetRatings, 'The online casinos,
sports and gambling audience has increased by almost 50% since the start of the
World Cup, which shows that online gambling is now an integral and accepted part
of sports betting.'
The research has also shown that the sports and gambling audience has a much
greater percentage of men than women and that the audience to sports and
gambling websites for the World Cup (in the UK) is slightly older than for the
Internet as a whole.
It was found that gambling visitors average 43 minutes online during the week
compared to 15 minutes for sports visitors. Men average 2.5 times longer on
sports and gambling websites than women.
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