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| | | February 21 - The Advertising Standards Authority (ASA), an independent British
self regulatory organization, has revealed in its 2007 Gambling Compliance Survey
that 1 in 10 TV ads for gambling operators are in breach of its
advertising code.
According to the ASA, 6 out of 56 TV ads for gambling services and 1 Internet ad
for an online gambling company, failed to comply with its advertising code, four
of which concerned the same advertiser.
Of the TV advertisements, 5 breached the code because they might have appealed
to young people and even children, and the 6th breached the code by advertising
a bingo service that suggested that gambling could improve self-esteem and help
achieve financial security.
The ASA found the online gambling ad that contravened its code depicted an
online casino and online poker service that appeared to link gambling online with
sexual prowess, seduction and success.
In its 2007 Gambling Compliance Survey, the ASA revealed that it 'was extremely concerned that
so many gambling advertisements did not comply with its advertising code of conduct.
The ASA completed its 2007 Gambling Compliance Survey between September 1st and October
31st last year, with the aim of assessing the compliance rate of gambling adverts with
advertising rules.
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