March 27 - Always looking to inject new blood into its licensee products,
888.com, the hugely popular Gibraltar based gambling group, has announced
that it has signed a deal with NetGen Gaming, an innovative game design studio.
Under the terms of the new agreement, NetGen will supply 888.com with
interactive games to be used for online wagering, and will directly benefit its
customers and white label partners.
The CEO of NetGen, Matt Davey seemed thrilled about the new deal and said in
a statement: "Through this strategic agreement, NetGen is proud to offer some of
its best performing titles such as Eastern Dragon and Dr. Love. We are excited
by the opportunity to work with such a professional and progressive company as
888 and look forward to delivering an exciting entertainment package."
In recent months, 888.com has been teaming up with a number of third party
game providers such as NetGen that manage to link seamlessly to the company's
system and connect to its gaming environment, thanks to the 888 Integration
Platform.
The new deal between NetGen and 888.com will focus on localizing the games on
offer - in other words, adapting them for particular geographical markets.
888.com runs sites in several countries and the new games should appeal to local
population groups.
Top executive for 888, Gabi Campos said: "We are constantly expanding our
games offering to customers through internal innovation and the integration of
third party games, with the emphasis on new games and branded content. The
integration of NetGen's most popular games into 888's gaming environment will
provide a significant boost to this area of organic growth."
The new games will be available at 888 sites from the third quarter of this
year.
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