April 13 - Readers of one of the UK's top publications online, the
Daily Mirror, will be pleased to learn that they will soon be able to combine
their media needs with online gaming entertainment.
The Mirror's parent company, Trinity Mirror Group announced that it had
signed a deal with NeoGames Ltd. which will supply the site with online
scratch cards.
This is one of the most lucrative white label deals signed by NeoGames in a
while.
The new online scratch card brand, which will operate under the
Mirrorscratchcards.co.uk site, will carry 70 games in total, providing players
with the opportunity to win up to £200,000 in prize money.
The Managing Director of NeoGames, Shay Bar Joseph said: "We feel very
honoured to have entered an agreement with one of the UK's most esteemed media
brands and see this partnership as an important milestone."
"It also shows the widespread appeal and diversity that our product range has
and will enhance the online entertainment of the Daily Mirror," he added.
The Daily Mirror currently offered several other gaming products, including
online bingo and casino games. These are supplied by Party Gaming and Tipp 24.
Referring to the new deal with NeoGames, the Head of Commercial Partnerships
for the digital arm of Trinity Mirror, Jonathan Bury said: "This is an exciting
launch for us and Mirrorscratchcards.co.uk will fit perfectly with our existing
portfolio of online entertainment channels."
"We are delighted to partner with NeoGames and to be the first national
newspaper to launch this type of online games brand," added Bury. "We look
forward to a fruitful working relationship moving forward."
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