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| | | June 1 - Online gaming fans and racing spectators should be thrilled to learn about a new series of games being planned for next year.
Nascar announced this week that it has entered into a lucrative agreement with the gaming group, iRacing.com, to produce a series of Nascar branded games, with the online virtual racing series due to be released in 2010.
The two groups, Nascar and iRacing have now begun an intense media campaign to bring the idea to the attention of more people and share the project with them as the series develops.
Steve Potter, the Director of Communications for iRacing said about the new venture: "Our strategy was to reach people who play video games and who are ready for something with a bit more of a challenge."
In recent weeks, iRacing hired the PR group Maverick PR in order to assist with the launch of the new Nascar series.
Nascar fans will essentially be able to get more involved in their favorite sport than ever before, while video gamers will enjoy the new simulator games and the challenge of this new series.
The Manager of Business Communications for Nascar, Tom Sullivan, spelled out the plans for the near future. "A number of our drivers also compete online in iRacing games," he said, " and we're looking to utilize that and utilize our most popular driver, Dale Earnhardt Jnr. who has been part of the group who developed the game."
"Not only is this entertainment, this is also a competitive, sanctioned series that Nascar is going to be following," added Sullivan.
Nascar said that the main push of the promotions campaign will begin towards the end of this year through mainstream and trade press.
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| | 6/2/2009 6:45:12 AM |
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