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|   | | September 26 - The end of 2008 should see two giants, William Hill and Sky Bet, providing brand new mobile sports betting services to their established customer bases, thanks to lucrative new deals signed Mfuse, the mobile gambling solutions provider.
Through its deal with Sky Bet, Mfuse will ensure that players watching Sky Sports broadcasts on their mobile phones will also be able to place bets during the game. Other services provided will include exchange forms of betting and fixed odds.
The Managing Director for Sky Betting and Gaming, Richard Flint said about the new deal with Mfuse: "This is an exciting opportunity for Sky Bet. We chose Mfuse because they have the most experience in producing a mass market and robust solution, which is essential for Sky Bet."
"Our platform," added Charles Palmer, Marketing Director for Mfuse," has enabled a key breakthrough for mobile sports betting by allowing the customer access to a functional but most importantly entertaining and easy to use on the move gambling experience."
Regarding the deal signed with William Hill, players will be able to use their mobile phones to carry out the same betting functions found on the company's official website. New players will also be able to register with the website from their phones.
Palmer also commented on the the three-year William Hill deal by saying: "We are committed to continually push the boundaries of mobile betting technology and deliver reliable services with a high level of support. This focus has enabled Mfuse to work with a number of industry leaders over the years and the collaboration with William Hill offers further evidence of our growing stature."
Visit William Hill today.
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