July 16 - June has been a hugely successful month for the European gambling
operator, Jaxx. The company has reported that its sales and earnings have
reached record highs due to a number of factors that worked in their favor
during the course of the month and those preceding it.
Jaxx has become to depend less on the German lottery market as an official
lottery agent, and began the successful expansion of its sports betting
business.
Sports and horse betting played a huge role in Jaxx's excellent profits for
June, bringing in a total of 10 million Euros. This number was boosted by the
Hamburg Derby Week - the largest flat racing event in Germany, as well as Euro
2008 football championships.
Stefan Hanel, the Finance Director of Jaxx said in relation to the
excellent reports: "We benefited particularly by avoiding one particular dreaded
scenario: The favorites did not win either the European Championship or the
Derby, and that enabled us to post a healthy profit. Our carefully targeted
advertising had the desired effect. We achieved the best possible output during
the European Championship at relatively little cost."
While best known as FLUXX AG, the company changed its name at the
beginning of this month to Jaxx to make it simpler for customers to identify it
by its gaming brand.
Since Jaxx entered the sports betting market in 2006, it has never posted
such impressive sales and earnings numbers in one month. Gross profit reached an
impressive 2 million Euros, while a record number of new members who registered
through this operator was announced.
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