August 21 - After sponsoring the Spanish La Liga soccer team, Sevilla for
nearly two years, the gaming operator, 888 has announced that it would be
extending this contract for another three years.
The announcement comes only days after the company backed out of its
commitment to sponsor the World Snooker Championships, citing financial reasons.
The vice president of brand marketing at 888, Matt Robinson said: "We are
delighted to continue as Sevilla FC's main sponsor. We see Sevilla as a highly
ambitious team with great potential and are very proud to be sponsoring a club
that has the same approach to business as 888.com - namely offering customers
the very finest and most entertaining action available."
Robinson continued: "The synergy between the companies will no doubt help
both maximize the huge potential and expected growth into the next decade. We
are sure that Sevilla FC can build on their recent successes, both at home and
in Europe, in the next few years and we look forward to supporting them to even
greater things in 2009 and beyond."
Under the terms of the new sponsorship agreement, 888 will provide its superb
set of games on the official Sevilla FC website, promoting the message that it
is the number one location for sports betting and casino gaming in the industry.
"Games are our passion at 888," said Robinson, "and we have always shown
strong support for international sport with various teams and event
sponsorships. Sevilla provides us with an excellent platform from which to
promote our business across Europe - particularly in Spain. We intend to engage
in a number of 'money can't buy' promotions for our customers in the next
eighteen months, where they will have the opportunity to experience once in a
lifetime opportunities that are just not usually available."
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